Techniques, Tactics & Best Practices
Search Engine Optimization consists of multiple key elements. Let us show you what they are, why they’re important, and how we can help optimize your website.
What is SEO and What Does It Include?
This is not an all-encompassing list, but it does cover the key areas of SEO that make a difference once implemented.
Setup of your Google Analytics, Search Console, Bing webmaster tools. Generating and submitting your site map, creating a robots.txt file, and making sure your website is indexed by Google, to say the least. Although there are more tactics, these are the basics.
Analysis of your competitor's links, finding new link building opportunities, and setup of your Google My Business profile. We will look for and find any mentions of your content or website that has no link back to your website and add it. Backlinks are very powerful if done properly and with the right partnerships.
Steps to make sure your website uses a secure connection. We then find and fix crawl errors, broken links, and duplicate versions of your website. Furthermore, we ensure that your website is mobile-friendly (responsive), is using SEO friendly URLs, and has structured data.
This is one of our favorites. We'll identify your competition, find your most relevant keywords to use, and create a strategy of how to rank for those keywords. This research includes identifying the questions your customers as online and making sure your keywords and content are answering those questions in detail.
Find, fix, and improve tags, meta descriptions, and overall content on the page. Internal and external links will be checked & improved. Images will be optimized to have ALT tags, proper size, and the creation of WebP versions. There's more to it but this is the core of it all.
This is kind of obvious but we want to include UX (user experience) here because all of your SEO efforts come down to user experience. Your users should and must have a good experience while on your pages. Google will reward you for that good experience and ding you for not paying attention to it. So, yes it's that important.
Connect with us for a free consultation
We would love to understand your business, customers, and the services or products you offer.
Once we begin working together, one of the first things we do is an SEO audit of your website to create a baseline.