Wetstone Design
SquareSpace to Shopify
2x improvement of user experience & Conversions
Pro Soccer Store
"Scaling to 150+ Daily Orders Through a Seamless Shopify Plus Migration"
About The Brand
Wetstone Design specializes in custom fire pits and outdoor furniture. It was initially set up on SquareSpace, which limited the flexibility needed for product customization and audience building. To scale its business and offer a more user-friendly customer experience, Wetstone needed a more robust e-commerce platform that could meet its needs.
The Challenge
Product Variant Limitations on SquareSpace
SquareSpace’s limitations forced Wetstone Design to list customizable products as “services,” which prevented them from fully showcasing their options. The platform’s restricted number of product variants also caused product variants to be missing, which hurt the overall shopping experience.
Domain Migration Issues
Wetstone was operating under a .co domain, which needed to be upgraded to a .com to build credibility and improve search engine visibility. The email accounts also had to be transferred seamlessly to the new domain to avoid any disruptions.
Ineffective Google Ads Campaign
Wetstone’s existing Google Ads campaigns were underperforming due to poor targeting and inefficient ad spend management, resulting in low conversions and an inability to build a consistent audience.
The Solution
We migrated the customer from SQUARESPACE to Shopify. Set up a new website design and optimized product and collection pages.
Migrating to Shopify
We successfully migrated Wetstone Design from SquareSpace to Shopify, moving all their products, customer lists, and previous orders. We selected and customized a new theme that provided the flexibility they needed, addressing the limitations of product variants and creating a better layout for their custom products
SEO Optimization for Product Pages
We optimized every product and collection page for SEO, improving search engine rankings and the visibility of all product variants. This gave customers a smoother shopping experience and made discovering and customizing products accessible
Restructuring Google Ads Campaigns
We audited and restructured their Google Ads campaigns to implement better targeting techniques and increase ad spending efficiency. This significantly improved their ad performance, driving in more qualified traffic and higher conversion rates.
The Results
- Drastic Improvement in User Experience The new Shopify store allowed Wetstone Design to showcase its product variants, improving the overall shopping experience. Customers could now easily navigate and customize products, which simplified the buying process and reduced cart abandonment.
- Improved Checkout and Ads Performance Thanks to the optimized Google Ads campaign, the ads began driving more relevant traffic to the website, improving the store’s online presence and establishing them as a competitive player. The checkout experience was smoother, and fewer abandone
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